UNFOLDING HONEST STRATEGIES
Content Creation, Creative Direction, Digital Strategy, Consulting.
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Social media is quickly becoming the primary voice of branding, replacing traditional websites and serving as the go-to when potential guests want more information. Having a strong, consistent online presence increases brand awareness and keeps people interested in who you are and what you do. I help safari and travel companies in Africa manage and maximize their online presence through dynamic social media strategy. My background in advertising and fashion has given me extensive experience in visual branding, community growth and content management across multiple platforms.
(DIGI)TAL
MARKETING
CONTENT (01) CREATION
SUCCESSFUL BRANDS
Tell the Story of Who They Are
AND WHO THEIR AUDIENCE ASPIRES TO BE.
I create high-quality, visually striking images of your camp, your dedicated staff and your wildlife. Video content and drone content (where permitted) for use in Instagram Reels, TikTok and YouTube Channels, and content tailored for social channels, website, mailers and marketing materials.
DIGITAL (02) STRATEGY
A STRONG DIGITAL PRESENCE
Speaks to Both New and Returning Guests
BY SHARING YOUR INDIVIDUAL STORY.
Having a long term strategy in place creates growth in alignment with brand values and consistency in connecting with your audience. I work with you to create a long term plan that reflects your aesthetic and brand values across your digital platforms.
ENGAGING
/Lifestyle images (AND) STAFF
PORTRAITS
HELP RETURNING AND POTENTIAL GUESTS UNDERSTAND YOUR ETHOS.
(03) CREATIVE DIRECTION
IN THE WORLD OF VISUAL STORYTELLING
Captivating Imagery And Marketing Materials
ARE THE KEY TO CAPTURING THE ESSENCE OF A BRAND.
Particularly when it comes to travel. Truly memorable brands understand the importance of conveying their identity and connecting with their target audience. I believe that every safari camp has its own unique story to tell, and I help you tell it in a visually compelling way. With creative direction services, I collaborate closely with you to understand your vision and bring it to life through stunning visuals that leave a lasting impact.
(04) FREELANCE CONSULTING
N.01
Digital Marketing
The world of digital marketing is rapidly evolving, requiring innovative ideas and a clear understanding of how to best reach your target audience. I offer digital marketing consultations starting with 6-month contracts where we review and optimize your email and social media marketing, refine your marketing materials and establish a clear vision moving forward for your brand. Website reshoots, creative direction and project management can also be included in this consult.
N.02
Brand Implementation
Is your brand translating across your channels and throughout your property? With brand implementation, we examine your pre-existing brand and how effectively your ethos is reflected in your digital presence as well as on site. I help you build better branding communication, ensuring your target market understands exactly who you are and why they should travel with you.
N.03
Property Evaluation
Sometimes it takes a fresh eye to see what’s missing. I review your out-of-camp and overall guest experiences and help you create destination-worthy activities that maximize your property’s unique features.
This is combined with development and implementation of SOP which ensures guest experience reflects your brand values.